How To Safeguard Your Business Reputation

How To Safeguard Your Business Reputation. The most valuable asset that the business has is the owner and his/her team.

This is a very critical subject to touch on. So let’s leap forward to find out how you can safeguard your business reputation online and offline.

Build Trust

As a small business owner, you know there are two major things your customers evaluate you on: your word and character.

You must be authentic and transparent as natural as possible. When you grow, your small business also. You treat the customer with total respect. Even if you two disagree on a topic.

When customers view you, they need to see:

• one with respect for himself/herself
• that you care for others
• punctuality
• other unique traits

Everything you possess as a small business owner is on the line. Walk the straight and narrow path. Without fail

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Quality

This is the next insight that you must give thorough attention to. From the clothes you wear, to words you speak and the business you represent, must spell out “QUALITY.”

Even your staff (if you have one), plays a significant role in this field too.

When the customer relates to you, the customer must see the reflection of you in your staff.

The staff may have different jobs to perform, but, it comes down to one thing: they represent quality.

This is how to safeguard your business reputation. Let’s move on

Reviews

Whether you know it or not, reviews are the heartbeat of traffic and sales to your small business. It’s important to keep this in mind Learn more

Most of the consumers (about 90%), based their purchasing decision on reviews.

Let me give you some more fun facts:

• Consumers read an average of 7 reviews before trusting a business.
• 60-70% of consumers won’t buy from a business if they had 1-3 bad reviews
• Nearly 3 out of 4 consumers trust a business more if it has positive reviews.
• and there’s more!

Haters

One thing that you have to be certain about is that the more you climb the ladder of success, there are consumers who would love to tear down your name. They call them- Haters. Beware.

They’re just some angry folks, with nothing better to do with their lives, but, to destroy others.

Fake Reviews

This is another incident that takes place in the marketplace. Giving fake reviews for money. Yes. It’s real alright.

The last thing I remember is, they call this special group, local guides.

I’m quite sure they have other disguises, but, this is the one I’m familiar with.

Website

Your business website is another gateway on how the customer reacts towards your small business.

Each business should have a web presents. Usually, that is the first thing the customer tends to check if they are deciding on a certain purchase. Even if the store is offline (brick & mortar), consumers reach for their devices and do some searching online before heading out the door.

Why did I mention your website? Your internet home (website), is like your land home. . If it’s clutter with all kind of junk over the place, you visitors will leave pretty quickly.

This is the way it will happen at your website. The load speed is ten seconds. The checkout platform is malfunctioning.

Customers will not return and probably give you a unpleasant mark on your scorecard.

Make sure that your internet home is ready for business. Another way on how to safeguard your business reputation.

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Customer Service

Here’s where you have to put your game face on. When it comes to customer service, you can’t leave anything to chance. No rolling the dice on this one.

This is your job to shine above the rest. Being at the customer’s attention is law. You have to handle the situation at hand before it gets out of hand.

Your competitors may run from the task, but, not you. You understand that customer satisfaction brings more customer revenue.

My friend, that will raise your small business to a whole new level.

Don’t play down customer service. It brings high value to your business, which in turn makes you a value representative. Learn more

Conclusion

Owning and running a successful business is a mighty task. It has a lot of moving parts to it.

How to safeguard your business reputation is the same as protecting your name. You’re on the firing line and you have to be ready for battle.

Remember to:

• put quality first
• build trust
• check your reviews
• have a high performance website
• give the best customer service

Thank you for your precious time once again and until then, peace & blessings.

Derrick M.

Business Funding Specialist and Blog Educator

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